Dubai, United Arab Emirates
BLSSD is a fashion-centered design practice based in Dubai and Beirut.
A daring, innovative spirit and fresh, experimental style lies at the heart of our creative approach.
As a fashion label we embrace streetwear’s provocative take on originality, combine it with a sense of luxury, the practicality of utility and top it off with a touch of gratitude and a desire to make fashion matter.
We call it Pret A Gratitude.
It’s a style, an attitude, a view on life. Our thought provoking design aesthetic draws crossovers between technical sportswear, cosmopolitan luxury and confident minimalism to express a narrative that oscillates between bold, attitudinal streetwear and a refined, contemporary urban style. Creating collections that are striking, unmistakable in style and designed for worldly, style conscious individuals, who choose to wear BLSSD for our unexpected detail, fearless, contemporary style and playful contradictions.
Inclusivity is an important and evolving component of our brand’s value system. It drives our ongoing exploration of free size and gender fluid design options. While our trans-seasonal ethos, careful supplier partnerships and smaller batch production process guides our continuous sustainability and ethics journey.
Culminating in a beautiful place where function meets comfort, work becomes play, contemporary acknowledges classic, street embraces sophistication and looking good means doing good. Behind the BLSSD’s bold drive to stand out, make a mark and make fashion matter, is a fierce purpose.
A purpose close to founder and Creative Director, Lama Riachi’s heart. As a cancer survivor Lama was exposed to a need and an opportunity to create a fashion label that went beyond just aesthetics and image. A purpose to provide a means of education, treatment and moral support to disadvantaged migrant workers whose lives have been touched by cancer. A purpose to stand for those often overlooked by the system. A purpose to heal through fashion.
BLSSD’s Spring Summer 20 ready-to-wear collection is a bold expression of reinterpreted sportswear codes, urban utility and inspired luxe. Signature typographic treatments using custom printed fabrics and innovative sports flex applications bring the collections ‘CODE’ theme to life and unlocks the unexpected design crossovers BLSSD is known for. Designed with instinct, flair and masterful fabric combinations, each piece offers an intriguing balance of juxtaposition; classic and contemporary, masculine and feminine, strength and softness, structure and fluidity, street and sophistication - while always embodying the labels characteristic sensuality and ease. Resulting in a distinctive visual language that offers seamless transitions between work and play, elegant and effortless, street and luxe.